TYPO London 2011 Places


Michael Bierut


Michael Bierut studied graphic design at the University of Cincinnati’s College of Design, Architecture, Art and Planning. Prior to joining Pentagram’s New York office as a partner in 1990, he was vice president of graphic design at Vignelli Associates. His clients at Pentagram have included The Council of Fashion Designers of America, The New York Times, The Museum of Arts and Design, United Airlines, The Brooklyn Academy of Music, Harley-Davidson, Princeton University, the Morgan Library and Museum, Saks Fifth Avenue and the New York Jets.

He has won hundreds of design awards and his work is represented in the permanent collections of museums around the world. In 2002, Michael Bierut co-founded Design Observer, a blog of design and cultural criticism: today, the site is the largest design publication in the world. In 2008, he was named winner in the Design Mind category of the Cooper-Hewitt National Design Awards.
Partner
Pentagram, New York
Talk: Thursday 20:00 Logan Hall
The Only Important Decision
Architects get to choose between bricks and stainless steel. Fashion designers have wool, silk or latex. For graphic designers, sometimes there's only one important decision: what typeface should I use? Michael Bierut will describe times he chose wisely, and a few better-forgotten mistakes.