TYPO London 2011 Places

Nadine Chahine is a Lebanese designer working as an Arabic Specialist for Linotype and Monotype Imaging. She has a BGD in Graphic Design, an MA in Typeface Design from the University of Reading, and is a PhD candidate at Leiden University. She taught Arabic type design at universities in Dubai and Beirut. She has won the Dean’s Award for Creative Achievement from AUB and two Awards for Excellence in Type Design from TDC in 2008 and 2011. Her typefaces include: Frutiger Arabic, Neue Helvetica Arabic, Univers Next Arabic, Palatino Arabic, and Koufiya.
Branding and CI Manager / Arabic Specialist
Linotype GmbH, A Monotype Imaging company
Talk: Saturday 13:30 Jeffery Hall
Engaging with the Middle East
Brand consistency across different scripts and cultures is a challenge that every brand manager knows. So how does one maintain the same identity in a script that runs in a different direction, and in styles that are so different from what one sees in Latin? How does one translate "modern" in Arabic? What is the visual translation of "chiq" in the Middle East? Every culture and script bring to the table a new set of expectations, a whole range of collective memories. This talk will focus on how to establish dialogue with the Middle East while taking a quick look at design trends and the cultural considerations that one needs to be aware of.