TYPO London 2011 Places

Bruno Maag

Bruno Maag was born near Zurich in 1962. After an apprenticeship as a typesetter for the Tages Anzeiger, Switzerland's largest daily paper, he fell in love with the smell of ink and the clatter of printing machinery. His passion for letterforms led him to study typography at Basel School of Design. Bruno cut his professional teeth designing type at Monotype, both in the UK and in the United States, where he designed fonts for the New Yorker magazine, in 1990.

He established Dalton Maag in 1991 with his partner Elizabeth Dalton, painter and illustrator. Over time, Dalton Maag has grown from a one man show to a relatively large foundry with studios in London and Brazil. Today, the cream of type design and type technology professionals work for Dalton Maag.

Bruno and the design team create fonts for companies and organizations such as Tesco, Toyota, Burberry, Southampton City Council, and more recently Ubuntu and Nokia. A speciality of the company is its expertise in non-Latin scripts, including Arabic, Cyrillic and Greek.

Bruno is passionate about type and sees himself as a craftsman rather than an artist. As well as designing, Bruno is a travelling evangelist for good type. He contributes to graphic design titles and is regularly called upon to comment in the design press.
Type Designer
Founder Dalton Maag
Talk: Saturday 15:00 Jeffery Hall
Collaborating types
Designing type and engineering fonts is an all consuming passion for the team at Dalton Maag. Our experience tells us that good type isn't the result of one individual working alone. This talk illustrates how fonts are created in close collaboration with clients in one of the world's leading type foundries.