TYPO London 2011 Places

Marina Willer

Designer and film-maker Marina Willer is the leading creative director at Wolff Olins London. Originally from Brazil, she has been living and working in London for 15 years.

Marina is best known for having designed the now world famous Tate logo, part of brand work which led UK culture to be reimagined in the eyes of the public. Marina was also the leading creative on identities like Southbank Centre, Schaulager, Macmillan Cancer support, Oi (the Braziliant Telecom), Beeline (which is now estimated to be the most valuable brand in Russia) and various international brands.

Among her film projects, she made “Exposed” to introduce Richard Rogers’ exhibition in the Pompidou Centre and Design Museum. Others have been shown at the Cartier Foundation in Paris, ICA in London and won awards such as best short film in Sao Paulo film festival, with the film “Cartas da Mãe.

Marina has been a member of the jury at D&AD 4 times and is an external examiner at the Royal College of Art, having also previously obtained an MA from the College.
Creative Director
Wolff Olins
Talk: Saturday 10:00 Logan Hall
Branding and Spaces
My talk will be about the relationship between branding and spaces, buildings, architecture....

Buildings are frameworks that come to life when people start using them.
They then evolve constantly. In a similar way, brands are often becoming open systems that incorporate change.

In the talk, I'll share some of the experiences I had collaborating with architects like Herzog and de Meuron and Richard Rogers.

Sometimes public buildings are so iconic that they become brands in themselves. What role does the brand identity play in that context, what is the relationship?

I believe that the most powerful brands for public spaces are those where space, content and design, all adds up to a coherent story.