TYPO London 2011 Places


Susana Rodríguez de Tembleque


Susana Rodríguez de Tembleque is the executive creative director of SYPartners, a firm that helps companies design their future. SYPartners uses the fusion of systems thinking and creativity to inspire CEOs and their teams to find new ways of seeing, believing, thinking and acting in the world. Rodríguez de Tembleque is responsible for the originality and creativity of SYPartners' teams and work. She sets the overall creative vision for the firm and leads her team of multidisciplinary creatives to conceptualize and then bring to life transformative strategies, stories and ideas – be it through print, digital, environments, products, films and more. Rodríguez de Tembleque also plays an active role in the work itself – helping the Gap brand reimagine its store environment and customer experience, assisting GE with cultivating a culture of innovation, and most recently working with IBM to design a series of exhibitions, films and printed pieces illuminating and explaining the idea of progress.

Prior to joining SYPartners, Rodríguez de Tembleque was a creative director of Wired and a design director at VSA Partners. A member of the board of directors of the AIGA, she is an active voice in the design industry, a recipient of every major design award and has been recognized by STEP as one of the “Ten Women to Watch.”

Growing up in Spain in a family of bankers with a secret penchant for the arts, Rodríguez de Tembleque quickly developed a passion for design and its power to provoke insights, move people, solve problems and express what words can’t. Today, she remains passionate about the role design can play in challenging the status quo of business and society as a whole.

She lives in San Francisco and New York with her Turkish husband and their four very Mediterranean children.
Susana Rodiguez
Executive Creative Director
SYPartners
Talk: Friday 19:00 Logan Hall
Design: The Art of Creating an Experience
Part biography, part manifesto, Susana Rodriguez de Tembleque's presentation will provoke you to think about design, any design, as an experience — one that must move people.

She'll share highlights from her own journey — from early days of humiliation to the thrill of her recent collaboration with IBM on its THINK exhibit at Lincoln Center in New York.
 

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