TYPO London 2011 Places


Dale Herigstad


Dale is a thought leader on the future of media consumption in an interactive and “many-screen” world of increasingly rich media interfaces. With an extensive background in Broadcast Design and branding, he was creative director of on-air design and branding for the three CBS Sports Winter Olympics broadcasts in the 1990s. Having his roots in the rich media approach to design in TV and film, he has pioneered a unique spatial approach to designing navigation systems for Interactive TV and connected screens. The work begins to blur the line between television, games and web, a concept he calls "New Television." 

Dale was a part of the research team that developed the visionary gestural interfaces that first appeared in the film “Minority Report,” and is now leading development work in the rapidly emerging world of gestural navigation for screens at a distance. Screens have always defined unique spaces, and, particularly with advancements in stereo 3D projection and advanced AR, information can occupy these spaces. Spatial context is becoming increasingly important in design that is no longer flat: space and place are the new frontiers of design.  

Dale has an MFA from California Institute of the Arts, where in 1981 he taught the first course in Motion Graphics offered to designers in the United States. He served on the founding advisory board of the digital content direction at the American Film Institute, and was an active participant in the development of advanced prototypes for Enhanced TV at AFI for many years. Dale has won four Emmy awards. 

Dale was co-founder of interactive agency Schematic, which recently merged with three other agencies to become global powerhouse Possible Worldwide. He resides in London.
Chief Interaction Officer
Possible Worldwide
Talk: Thursday 14:00 Logan Hall
MEDIA SPACE: Where is what? What is where?
Media exists in a space, a context, and has become a part of our environment. Some environmental contexts are imagined, some are actual, and some are a hybrid of the two. There was a time when we could refer to digital media as “screen media”, but new technology is changing the conversation. Screens can create new hybrid spaces where we consider not just what is on the surface of the screen, but what is beyond and in front of the screen. Screens can create new places. And some day media will be experienced without screens. All of this creates new design challenges for both content and interaction. What happens when digital media leaves the screen?