TYPO London 2011 Places


Nat Hunter


As creative director, Nat works with Airside’s clients as a creative strategist, guiding projects all the way from initial research through creative development and final presentation, to ensure a cohesive and successful result. She loves projects that create surprising interfaces between audience and brand, and specialises in digital media.

Nat studied Psychology, including Human Computer Interface Psychology, at Edinburgh University, before completing an MA in Interactive Multimedia at the Royal College of Art. She designed interfaces for films and installation artists, before co-founding Airside with Alex Maclean and Fred Deakin in 1998.

Nat’s has lectured in design around the world, has served on the fellowship panel at innovations organisation NESTA, and has sat on the judging panels of prestigious international competitions including the D&AD and Design Week Awards.

Nat is the co-founder of Three Trees Don’t Make A Forest – a not-for-profit enterprise set up to help the design industry conceive and produce more sustainable creative work.
Creative Director
Airside
Talk: Thursday 15:00 Logan Hall
Telling the Right Story
Nat will talk about the importance of storytelling, the art of the information film and the joy of projects with unframed challenges, using the wide range of work that Airside has created recently to illustrate this. From Virgin Atlantic’s latest in-flight entertainment system, to a project for Café Direct empowering farmers in East Africa and Latin America via the internet and SMS, Nat will show that information plus narrative equals powerful communication.